Search engine optimization has always been at the core of web business marketing. Having the right text on a page makes you more visible in search results, attracts more attention and drowns out your competitors. But if you think that SEO is totally separate from web design in terms of e-marketing, you’re mistaken. In fact, if you want truly successful online campaigns, you need to marry the two.
Below are five crucial ways your web design and SEO are dependent on each other:
If you alt-tag each image on your website, you give search engines an additional clue that you offer (or don’t offer) something that a user might be searching on. Image SEO is not jsut about tagging though. If your pictures are too big, they will slow down your page load times, and that will pull down your rankings. Also, remember to use SEO when naming your images, making sure you use only words that people will probably use when they search for products or services.
No Content Blocks
You may have the best intentions, but each time you prevent people from accessing content on your website, you might be hurting your rankings. This includes forms that must be filled or payments that must be made prior to getting access to content, or even those sections you assign as “members only.” If these are necessary, at least, you should have enough pages open to the public.
Google wants to be useful to the people each and everyday. Thus, you have to make constant updates to your information, or your website will be shelved in favor or sites that have fresh and current content.
Have a section of your most important pages where you can make regular updates through news, latest pictures of your products, etc. In line with this, you can have a blog and let someone post new content every now and then. Again, this is another opportunity to use keywords that will ring a bell with search algorithms.
Even with an URL already in place, you can still influence your results by naming each page with SEO in mind. For example, a URL like yoursite.com/jiujitsu-coach can fetch you traffic from people who are looking for a jiujitsu coach. It’s also possible to use geographic information in your URLs for location-based searches.
Considering that a growing number of users are now dependent on their mobile devices, it’s a must that your website is made mobile-responsive. In fact, sites that aren’t mobile-friendly are penalized by Google with lower rankings. Experts also recommend adding an FAQ section to meet question-based voice searches.